Hawai‘i Tourism Authority reinvests $2.7M to support natural resource preservation, Hawaiian culture

The Hawai‘i Tourism Authority today announced it is awarding $2.7 million in total funding statewide to support 53 community-based programs as part of its Aloha ‘Āina ($1.35 million) and Kūkulu Ola ($1.35 million) programs for fiscal year 2023-2024.

“HTA’s Aloha ‘Āina and Kūkulu Ola programs provide direct avenues for protecting our islands’ fragile ecosystems and strengthening our culture,” said Kalani Ka‘anā‘anā, HTA’s chief brand officer. “We are proud to continue our work in supporting community-based organizations and the many dedicated stewards and Native Hawaiian practitioners who are committed to natural resource and cultural sustainability throughout Hawai‘i.”

Since 2010, HTA has provided nearly $13.3 million to support 370 programs that preserve Hawai‘i’s natural resources and more than $12.5 million to support nearly 360 community organizations and programs that focus on perpetuating Hawaiian culture.

HTA’s Aloha ‘Āina program uplifts community organizations and projects that preserve and regenerate Hawai‘i’s natural resources and cultural sites. HTA’s Kūkulu Ola program provides support to community groups and cultural practitioners that enhance, strengthen and perpetuate Hawaiian culture.

These programs support the Natural Resources, Hawaiian Culture and Community pillars of HTA’s Strategic Plan and address the community’s priorities in each island’s Destination Management Action Plans.

HTA has partnered with the Hawai‘i Community Foundation to administer its Aloha ‘Āina and Kūkulu Ola programs in fiscal year 2023-2024.

“HCF is pleased to continue our partnership with HTA on its Aloha ‘Āina and Kūkulu Ola award programs as this important work aligns with our vision of ensuring thriving people and thriving place,” said Larissa Kick, HCF’s vice president of community grants and initiatives.

In addition to the Aloha ‘Āina and Kūkulu Ola programs, HTA recently awarded $3.78 million to support 76 community projects, festivals and events throughout the state as part of its Signature Events and Community Enrichment programs occurring in calendar year 2023.